ASAE 2009 — A Virtual View From the Cheap Seats!

August 19, 2009

Mike at podium alternate 800X800By Michael M McCurry, CMPExperient

This week I attended the ASAE Annual Meeting in Toronto, but the cool thing is I didn’t have to fly there.  I was a virtual participant!

While I obviously was not able to experience the normal networking and social opportunities that go along with physically attending a conference I was able to at least experience a significant portion of the educational content. Utilizing a live Twitter stream, marked by Hashtag #ASAE09, I attended three General Sessions (Sunday, Monday and Tuesday) following the tweets posted by virtual and live attendees.  It was a very positive and interactive experience!  Sunday’s opening session featured Gary Hamel, and was outstanding, and I wrote a blog article recapping it from the tweets that were posted.

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e4 Wrapup — “Technology and the Future of Meetings”

August 14, 2009

Mike at podium alternate 800X800Michael M McCurry, CMPExperient

As many of you know Experient concluded its 2009 e4 Conference on Wednesday, 8/5 with a free live webcast of the panel discussion “Technology and the Future of Meetings.” Great news  — if you missed the live version of this event, a free archive of the webcast is available for post event viewing.  To access it click here.

Approximately 300 ppl were present in the live audience for the event and another 216 participated virtually. The Experient  official hashtag #e4chat drew 44 active Twitter users, some onsite at the event and the rest participating from cyberspace.  To view a recap of that entire chat transcript please click here.

The session featured the following oustanding panelists:

  • Stephen Nold (Moderator) – Advon Technologies
  • Nicole Buraglio – Hanley Wood Exhibitions
  • Mike Immerwahr – Microsoft
  • RD Whitney – Tarsus Online Media
panel closeup

(L to R) Mike Immerwahr, Nicole Buraglio, RD Whitney, Stephen Nold

For a recap of the discussion during this session about social media as well as the rest of the conference please visit my personal blog, McCurry’s Corner and view the article entitled “The New Business Culture.” There really were some terrific insights about the future of technology presented.

Adrian tweeting

Adrian Mabry posting on "Tweetdeck"

A remarkable aspect of this event was the fluidity of dialogue exchanged between the live and cyber audience via Twitter.  It felt like those folks tweeting from afar were right there in the room with us.  The panel fielded questions from the live audience, but more significantly they responded to the cyber participants as well.  This is the essence and spirit of a hybrid event!!

Face2Face Meetings are so important to the culture of doing business, but it is crystal clear to me that social media will play a critical role in enhancing the reach and value of these events for months and years to come. Please make sure you watch the archive version of the webcast.  You don’t want to miss it and we would love your feedback!

Question — In your opinion what is the next step to raising the bar in creating educational content that is viewable both live and from cyberspace?  I look forward to your comments.


Final Notes from e4 Cafe “The Evolving Value Proposition of F2F Association Meetings”

August 13, 2009

Judy kent profileBy Judy Kent, Experient

Thanks to all who attended our session at e4.  I hope you all enjoyed the topic.  We loved the passion that you all showed in coming up with “What will the meetings of the future look like?”.  We looked at five burning areas/questions and focused our attention on them.  Below is a recap that you as a group developed through your sharing.  Stay tuned for a great study that will be released in October from Oxford Economics on this very topic.  It will be very educational and pivotal to our industry.  We will post it once we received.

1. Grow/Retain Membership and Attendance – What role do conventions and meetings play in increasing and maintaining membership for an association, driving attendance or motivating people to attend an association’s meeting?  Will larger meetings be a thing of the past associations shift to smaller regional meetings costing less to produce?   Do you believe associations will begin merging or partnering with other similar accredited associations to build attendance?


Virtual Partners

June 11, 2009

Headshot_DWEbster

By Denise Webster – Experient

Strategic, proven Experience. In short, this is what a meeting’s Virtual Partners (from the important client partner to the vendor and internal support) must deliver.

The strategic arena is wide open. The definition of virtual is unique to each program and company. A planner must put into the place the right processes and people to create the most customized of virtual events.  Determine or discover the vision and mandated delivery goals.  Is the definition of virtual simply a webinar or is the organization striving to think out of the box and deliver a multi level production?  Know the key technologies of the company. The final conference must showcase the strengths of its leaders and its products.  Then engage and align supporting partners who share in this mission and have the PROVEN bandwidth to deliver. Integrate the best capabilities of all partners in order to strategize a successful program.
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