And the Survey Says…

August 26, 2009

headshot karenBy Karen Watson, CMP Experient

Can you believe three weeks have gone by since we all said our goodbyes at the 2009 e4 conference?? From the feedback Experient  received it appears everyone enjoyed and found tremendous value in the event.

I have been curious as to how many of you are already utilizing some social media applications or plan to in the future? As I awaited the results of the post event surveys I wondered what we would actually learn about our social media experience at e4?

Well, based upon the surveys received here are the findings:

  • Live Webcasts —
    • 24.43% of Experient clients are already doing live webcasts.
    • 45.9% plan to do so in the future.
    • Only 29.73% have no plans for webcasts.
  • Live Twitter Streams in Sessions–
    • 13.5% of clients have already utilized Twitter feeds in session(s).
    • 42.89% plan to do so in future
    • 44.59% have no plans to do so in future.
  • White Label Social Networking Sites (i.e. Social Collective)
    • Only 9.46% utilize white label social networking site.
    • 45.95% plan to do so in future
    • 44.59% do not plan to do so.
  • Read the rest of this entry »


Will the real Cara please stand up?

June 25, 2009

Headshot_cara2By Cara Beckerle, CMP – Experient

Most days I consider myself an open book. I’m pretty happy with the way I live my life, am a self professed terrible liar, and will tell you a bit about myself if prompted (I’m still a teeny bit introverted, you know). But who am I, really? And who cares?

There aren’t any scandalous secrets about me online. I’ve been smart enough to limit my web profiles so only friends are allowed to check in on me. I’m selective in my posting of pictures. I try not to post anything too personal that might encourage identity theft or a myriad of other dangers you hear about. When you Google me (we all do it, right?) the main entries are mostly me, mostly accurate, and mostly innocuous. But am I ready for everyone to know the “real” me?

Over the last few months, I’ve been grappling with the E4 “experiment” using social media. I consider myself fairly technically savvy – been a blogger, on Myspace, religiously check Facebook for my friends’ status updates, and finally added a text package to my cell phone because the SO (for those not yet up on the multitude of text/chat abbreviations*, that would be “significant other”) was burning up messaging charges using his iPhone. To this point, though, the techie geek in me has been mostly operating in the personal side of my life. Adding professional groups and contacts adds a whole new dynamic to my wired life.

When mulling this topic over, I decided to check out the “Do’s and Don’ts of Social Networking.” Type that phrase into any web browser and you will get several good articles – mostly common sense but worth looking into if you are new to the online world. Because someone, somewhere will take a look into something you post. Period. What I struggle more with is revealing the inner sanctum of my brain with co-workers, professional contacts, future employees – and the assessment they may make of me from reviewing a quick status update or tweet. Read the rest of this entry »

Stepping Across the Pond

June 15, 2009

Brian Strickland

Brian Strickland

By Brian Strickland – Experient

The explosion of the information age has left many of us with the thought process the world has become a much smaller place.  While as a society we can communicate with few hurdles stopping us, there are some truths that still exist.   I found that out first hand while providing services for a client in Prague.

We have all become accustomed to tapping away on our Smartphone to people all over the globe.  Since we are talking through IM, Twitter, Skype, Facebook or rating something on Yelp, we feel the world is at our finger tips.  In many ways it is – until you get on that plane…  until you fly for 10 plus hours across six time zones. Until you find yourself four thousand miles from home and speaking a foreign language.  Then you realize all of that is a bit out the door, and your communication paths have to change.

But for so many of us as planners, adapting is our life.

This was something I kept saying to myself throughout the trip.  I will have to be honest; this was not my first attempt at an event across the pond.  But it was the first one outside of the European Union.  The account team spent countless hours testing and thinking through every possible scenario.  We even flew with the equipment to insure it arrived safely to Prague with us in one piece.  Sometimes even the best-laid plans can be flawed by unforeseen circumstances.  Read the rest of this entry »

Just text me, Mom!

June 2, 2009

DBeldon_headshotBy Debbi Beldon, CMP – Experient

My son graduated from high school this past weekend and will be heading to college in the fall which got me thinking about the differences between when I went to college a long, long time ago and now.

I left for school without a lap top (didn’t exist yet) or cell phone (nope – not invented yet either). The only way for me to communicate with my parents was the pay phone in the hall or the good old-fashioned snail mail. A stamp cost $.22 back then, by the way.


My son will have plenty of ways to keep in touch from the University of Colorado. He has his cell phone, on which he could call (unlikely) or text (much greater chance of this). He’ll have his laptop – from which he could email us, post on Facebook, or Twitter us. If his father and I could stomach My Space – we could check him out on that too – because he’s on that as well.

Last summer, he worked at an amusement park and met some kids from the Ukraine. He told me that he had been talking to them – I almost passed out at the thought of the phone bill until he explained what Skype is. In case you’re as clueless as I was – Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Everyday, people everywhere also use Skype to make low-cost calls to landlines and mobiles.

It’s his ability to multi-task that really has me befuddled. It’s very common to find him doing homework, listening to his iPod, texting on his phone, and chatting with friends on BOTH Facebook and My Space at the same time! If I am updating my Facebook status, trust me – it is the only thing I can do at that time. Read the rest of this entry »

I can’t believe I’m blogging about Facebook at work :)

May 22, 2009

By Arnold Lagos, Experient

Arnold LagosHow did this happen?

Up until recently I was responsible for restricting computer users in the corporate network environment from accessing web sites like Facebook, MySpace, and Hotmail.   So how ironic is it I evolved from being the “Social Media police” to posting a blog about using Facebook for business?   Quite simply, the corporate world is now embracing social networking sites as rapidly as it did casual fridays, virtual offices, IM and emailing from blackberries while waiting for your venti-skim- non-fat latte.   The Business world is evolving and organizations don’t want to be left behind.
Read the rest of this entry »