And the Survey Says…

headshot karenBy Karen Watson, CMP Experient

Can you believe three weeks have gone by since we all said our goodbyes at the 2009 e4 conference?? From the feedback Experient  received it appears everyone enjoyed and found tremendous value in the event.

I have been curious as to how many of you are already utilizing some social media applications or plan to in the future? As I awaited the results of the post event surveys I wondered what we would actually learn about our social media experience at e4?

Well, based upon the surveys received here are the findings:

  • Live Webcasts —
    • 24.43% of Experient clients are already doing live webcasts.
    • 45.9% plan to do so in the future.
    • Only 29.73% have no plans for webcasts.
  • Live Twitter Streams in Sessions–
    • 13.5% of clients have already utilized Twitter feeds in session(s).
    • 42.89% plan to do so in future
    • 44.59% have no plans to do so in future.
  • White Label Social Networking Sites (i.e. Social Collective)
    • Only 9.46% utilize white label social networking site.
    • 45.95% plan to do so in future
    • 44.59% do not plan to do so.

As you may recall Experient asked a few questions about the experience or usage level of our TechSquadaudience with some of the social media applications.  At the time of registration, we learned:

  • LinkedIn accounts219 attendees (62%) already had LinkedIn accounts and only 86 did not.
  • Facebook pages186 attendees (60%) already maintained a FaceBook page and 119 did not.
  • Twitter accounts (or “Who has tweeted?”) – only 64 attendees (21%) already had Twitter accounts with the majority (242 or 79%) answering no.

TechSquad2So what did that tell us? Experient needed to offer basic social media training to attendees,  on Twitter especially.

We introduced our “Social Media Tech Squad” which was fairly well utilized onsite.  In retrospect, we could have also offered webinars in advance of e4 to provide some Twitter Basic Training as well.  This might have increased usage of Twitter onsite.

I do wish we had asked the same question on usage of these social media tools, especially Twitter, to see the increased interest (out of curiosity or genuine interest) of our audience.

A few other interesting facts and figures from our survey or registration questions:

  • We know people either loved or hated (and some had planned to hate it) the Power Networking or professional speed dating session.  It was an exact split on whether some of our clients will apply something like the Power Networking session in their own future conferences.  50% said yes and 50% will not.
  • 70% of our attendees are morning people (and no – I am NOT one of them unless you count 1am as morning!)
  • 35% of us read a book and ignore our seatmates on planes.  Another 24% put in their iPod earbuds, effectively ignoring their seatmates as well.  Only 3% of our audience talk to their seatmates no matter what…and I’ll bet we can figure out who a few of them are (but I won’t name names here).

So, in our ongoing e4 quest to learn about social media and how best to utilize it to maximize the learning experience and community around an event…our own learning continues.  Thanks for your participation in our survey and providing information we can act upon!


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