e4 Wrapup — “Technology and the Future of Meetings”

Mike at podium alternate 800X800Michael M McCurry, CMPExperient

As many of you know Experient concluded its 2009 e4 Conference on Wednesday, 8/5 with a free live webcast of the panel discussion “Technology and the Future of Meetings.” Great news  — if you missed the live version of this event, a free archive of the webcast is available for post event viewing.  To access it click here.

Approximately 300 ppl were present in the live audience for the event and another 216 participated virtually. The Experient  official hashtag #e4chat drew 44 active Twitter users, some onsite at the event and the rest participating from cyberspace.  To view a recap of that entire chat transcript please click here.

The session featured the following oustanding panelists:

  • Stephen Nold (Moderator) – Advon Technologies
  • Nicole Buraglio – Hanley Wood Exhibitions
  • Mike Immerwahr – Microsoft
  • RD Whitney – Tarsus Online Media
panel closeup

(L to R) Mike Immerwahr, Nicole Buraglio, RD Whitney, Stephen Nold

For a recap of the discussion during this session about social media as well as the rest of the conference please visit my personal blog, McCurry’s Corner and view the article entitled “The New Business Culture.” There really were some terrific insights about the future of technology presented.

Adrian tweeting

Adrian Mabry posting on "Tweetdeck"

A remarkable aspect of this event was the fluidity of dialogue exchanged between the live and cyber audience via Twitter.  It felt like those folks tweeting from afar were right there in the room with us.  The panel fielded questions from the live audience, but more significantly they responded to the cyber participants as well.  This is the essence and spirit of a hybrid event!!

Face2Face Meetings are so important to the culture of doing business, but it is crystal clear to me that social media will play a critical role in enhancing the reach and value of these events for months and years to come. Please make sure you watch the archive version of the webcast.  You don’t want to miss it and we would love your feedback!

Question — In your opinion what is the next step to raising the bar in creating educational content that is viewable both live and from cyberspace?  I look forward to your comments.


7 Responses to e4 Wrapup — “Technology and the Future of Meetings”

  1. Swan says:

    Michael, as we saw with #bizbutterflies, Twitter chats can now exist in the same interface with streaming media. See http://twebevent.com/bizbutterflies

    Will make it even easier for Tweeters to participate and will drive more people into Twitter Chats

  2. Brian Slawin says:

    It’s always been true and I think it will likely alwasy be true that regardless of virtual, or face-to-face, it’s about the content.

    For some, content is “buyers”, for some it’s “learning” and for others it’s “networking”.

    If content is there, the eyeballs will follow.

    With that as a baseline, however, the channels to enable access to the content are what will make a difference. It’s our experience that people like doing business with people, across the table; face-to-face. Yes, deals get done across the internet, we’ve done them as well. But in the end, if you’re going to base your career on a decision about what to do, face-to-face matters.

    • Hi Brian, well stated… F2F is not going away .. it is still the best way to build relationships and do business. Social Media is simply a tool to enhance or support the f2f experience.

      Thanks for commenting!


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