By Karen Watson, CMP – Experient
“You’ve just finished your annual conference! What’s next?”
“I’m headed to Disneyland!”
Not kidding. One day’s break to do laundry and re-pack and I’m taking my 7-year old to San Diego and Disneyland before the school year starts up.
In the age of 24/7 access and the need to provide fresh content to a website or blog throughout the year to keep your audience interested, there’s barely time to think about thank you letters and paying this year’s bills before it’s on to next year’s program. It’s almost like the concept of “annual conference” is gone because we must continue to build our audience and market the event and provide updates throughout the year. Social media has increased both the opportunities to do this as well as the pressure to do so.
We are insane! I truly believe it. But we’re also addicted. There’s nothing like the sense that all the work has paid off and the meeting has actually happened! And hopefully been a success! But my mind is already racing on what will be waiting in my email Inbox when I return and what I’ll already be behind on. Do we have fresh blog posts going in? When can we get the photos uploaded to the website? Is the RFP ready to issue? What are we thinking about content for next year? Do we need to send a reminder out on the conference survey?
It is a bit of a shame if we can’t enjoy the moment. Relish a bit of relaxation. A simple “Whew!” Find balance. Appreciate an ending before moving on to the next beginning. And guess what? There’s no choice but to seek that balance for ourselves, so I’m off to do just that.